Case Study: New brand identity and website for LifeRamp

LifeRamp is an innovative platform that is democratising workplace coaching. With partners including CVS Health, Escoffier School of Culinary Arts and Graduate Hotels they are transforming the traditional approach to coaching, helping their partners attract and retain a young and diverse workforce. 

The Brief

• Establish a refreshed brand identity, creating a new look, colour scheme, and company mission and vision to support growth

• Design and build a website that reflected the brand’s refreshed new identity 

• Write new content for the website to capture the new brand proposition

The Process

We began the project with a series of brainstorming sessions to dig into the goals for a refreshed brand identity and hope for a clearer direction. 

Once this was established we worked with our design and development partner Grabbbit to create a refreshed look and feel, including an updated logo, refreshed colour scheme and a series of bold illustrations.

With the building blocks established, we began to create the written content for the new website, designing a site map to reflect the company’s refreshed B2B direction and making proof points clearer. 

The next step? Moving into development and working with the LifeRamp team to test every aspect of the new site before launch. 

The Result?

The LifeRamp team is delighted to have a stylish new website that complements the important work they are doing to increase diversity in the workplace and improve retention rates with young professionals.